In 2019, Multi-level companies made $35.2 billion in retail sales and engaged roughly 6.8 million direct sellers, distributors, or consultants. No matter how much money the companies make, Josie Naikoi aka No the Good Girl dubs them illegal and toxic for humans.
Most MLMs have been accused of practicing sales using a pyramid scheme, which is illegal. The companies counter these claims by arguing that they use a marketing strategy to get their products to customers.
Naikoi’s story, however, is different. She was at the top of an MLM. As much as the MLM says they don’t practice a pyramid scheme, the amount sellers make depends on the number of people recruited. Naikoi was tired of these hidden schemes.
She quit the job in 2019 and decided to expose their hidden agenda on her YouTube Channel called Not the Good Girl. The posted video immediately attracted the internet users’ attention, impelling most of them to ask about her personal life and experience with MLM companies. We gathered from different sources and created a minibiography describing Naikoi’s life.
Josie Naikoi Biography
Josie Naikoi is an American YouTuber exposing rogue business persons, companies, and celebrities. She started as a trained hairstylist, then she became an employee of a multi-level marketing company, and finally, a YouTuber running, Not The Good Girl. Her fame grew exponentially when she exposed the MLM company in which she was working.
Josie Naikoi Age
We found from an interview she had with Amanda Garrity of Good House Keeping, that Naikoi is 37 years old as of 2024. Naikoi has been married twice. She revealed her first relationship during a podcast interview with Melissa Salazar Alves, the host of The power within Courageous women.
According to the interview, Josie divorced her first husband after ten years of a toxic and heartbreaking marriage. Later she started dating her gain and got engaged to Daniel, with whom they live together in Missouri.
Josie Naikoi Education
Josie went to Paul Mitchel where she trained as a hairstylist. After graduating, she became a trained hairstylist for seven years. She later joined an MLM Company, whose name is undisclosed.
Naikoi worked as a seller and distributor for the company. She recruited new people to the company and sold health and fitness products for the company. Naikoi discovered rogue dealings in the company, prompting her to leave. She started a YouTube Channel, Not The Good Girl, aimed at exposing rogue people and companies.
Josie Naikoi MLM Story
Although Josie was working as a hairstylist, she was not making enough to meet her bills. She was sinking deep into medical debt and her sister depended on her for finances. Owing to her situation, Josie naively joined a multi-level marketing organization selling and promoting health and fitness products.
In 2015, she quit her hairstylist job and went full-time as a seller for the MLM. One year later, she was at the top of the company. Josie enjoyed a six-figure salary. With this money, she was able to pay her medical debt and take her half-sister to a university in Kenya. She referred to herself as an online business coach. Josie also created an online course and a podcast called You Can Do Better Bitch.
However, things began turning against her. In 2017, her earnings dropped at a higher rate despite working harder and marketing more. She left the company and joined another but the results were the same.
By 2019, she had joined three different MLM companies, all of them giving her the same results. It was then that she realized the companies were manipulating the sellers with the commissions and during the recruitment processes.
The stress of making money for the company affected her health and her friends. She left the company in 2019 and decided to expose it the following year.
In the YouTube video, she exposed the strategies companies use to recruit members. She also explains how the company’s toxic culture affected how she related with her friends and family. In May 2021, the YouTube video attracted more than 770,000 views.
Not The Good Girl on YouTube
After having a positive response to her video, Josie decided to use her platform to expose other people. She goes by the name Not The Good Girl on YouTube. Naikoi has exposed Justin Beiber’s favorite and Hillsong’s Church Pastor, A millionaire preacher running an MLM weight loss cult, and the rise and fall of Allison Mack, who featured in Smallville.
Presently, her YouTube channel has 307k subscribers and a total of 17,999,259 views. Naikoi has transformed her YouTube content into a money-making platform. She now gets her money from advertisements on YouTube and crowdfunding on Patreon.
She has risen from depression to financial freedom. Her YouTube Chanel could be making her not less than $100,000 a year. Despite her efforts to expose network marketing people like the late Jessie Lee Ward are still succeeding in the business despite many people coming against her.
Here are some quick facts about Josie
Age: 37
Nationality: American
Status: Engaged
Children: 0
Occupation: YouTuber
