Essie Michelle Biography
For many people, getting more than 100k subscribers on YouTube is a ticket to quitting their jobs and focusing on creating content because YouTube has recently been a money-making machine for many content creators. To Essie Michelle, her 227k subscribers on YouTube were not enough for her to quit her job. Her YouTube channel remains her part-time hustle. She does not have a regular schedule for posting content but somehow she has been able to keep her loyal fans. She is a social media strategist for a Fortune 500 company and a lifestyle content creator.
Personal Details, Age, Husband and Marriage
Essie Michelle was born on 12th October 1991 in New Jersey. She was raised by super traditional parents who raised her in the ordinary way of life. Essie has been reflecting her childhood experience now in her adulthood. She still keeps her 9 to 5 job and is also loyal to her long-time friend and now husband, Maurice Sullivan. The two started to meet when they were both teenagers. Essie is married to Maurice Sullivan, a video creator, and also a partner with his wife in her online content.
Getting Into YouTube
Being brought up by old-school parents, Essie Michelle followed in these conservative ways. She went to Temple University where she studied communications.
After graduating, she got herself a high-paying job in a Fortune 500 company as a media strategist. As an employee, she learned the power and potential of social media. She also saw what other content creators and influencers were doing using their channels and social media pages.
In 2013, she started creating content on her YouTube. Essie Michelle chose the beauty and makeup niche because of her passion for skin care. Her inspiration came from many people asking about her beauty and skincare routines and her wig collection. She created a YouTube channel to reach many people who were requesting her advise.
From what she had learned from her job, she started putting it into practice on her own YouTube and the results were almost instant. Her beauty routines and skincare tips got the hold of many women who flocked to her videos.
Her leverage from other beauty and skincare gurus was her ability to be like the ordinary girl. Essie Michelle did not want to be like the super and unreachable YouTuber. Instead, she wanted her fans to feel like she was their friend.
Essie Michelle Instagram
Her content creation niche has been growing as she also grows as a person. She started growing from doing beauty tips to doing lifestyle content. Essie Michelle also started involving her husband in the videos. She has videos of their wedding, his comments on some of her dressing styles, and their workout. Michelle has also covered other videos like making money using YouTube, writing Facebook Ad Copy, and how she makes $10k to $15k a month on social media.
As of writing this article, Essie Michelle has been silent on YouTube. She has been majoring in creating content with her husband on Instagram where her following is closing in to 90k. She shares videos of their vacation and wedding anniversary. and the marriage life. Her Instagram has also been gathering influence which has attracted partnerships with Tawalah Cosmetics, Bratz, Subtrex, and others.
Essie Michelle has a unique edge in content creation because she does not adhere to the traditional routine practiced by big YouTubers like AllyiahsFace and Maya Galore. She is consistent with content and kept her 9 to 5 job but has somehow remained influential on social media.
Essie Michelle Personal Details
Ethnicity: Ghananian American
Marital Status: Married
Occupation: Content Creator and Social Media Strategist
Net Worth: approx $ 2 million
Height: 5 feet and 3 inches