Beauty is a life aspect that will always sell because everyone loves beautiful things whether natural or artificial. People who are naturally beautiful have an upper hand when they invest in their beauty and Allyiahsface whose real name is Allyiah Gainer knows this well. She started as a beauty content creator but now she is a round influencer speaking about everything from relationship advice to travel. Her natural beauty and personality are the edge behind her success across all social media platforms.
Personal Details, Family, and Relationship
She was born on 2nd June 1995 in Panama City Beach. Gainer is the firstborn in a family of 5 children: 3 boys and 2 girls. She grew up with her father and her stepmother Allyiahsface learned of her beauty early on in life after many people complimented it everywhere she went. As an adult, she has invested more in her beauty and millions are following her to see more.
The beauty enthusiast has focused on growing her brand rather than getting into relationships despite being ripe for a union. We have observed that she is single although she was in a relationship that ended in separation when she was in college.
From School to YouTube
Allyiahsface grew up like the typical American desiring a degree and working in a white-collar job. She joined Florida A&M University pursuing pharmaceuticals. Three years into her college life, Gainer realized she was more into makeup and beauty than academics. She rolled up her guns and took the route of most entrepreneurs, she quit school.
She started working part-time as a MAC makeup artist and a student enjoying campus and the free stuff. As a make-up artist, her classmates started asking her about her beauty and skincare routine. Eventually, she realized many beyond schools were interested in beauty.
In 2015, she posted her first YouTube Video. Her content at that time focused on beauty but as she grew, Allyiahsface began covering lifestyle, relationships, money, and travel. Her YouTube has also grown from a platform where her fans can get beauty tips to an influential page that has spread to Instagram, TikTok, and X (formerly Twitter) which now have 512k, 345k, and 108.6k followers respectively. Her YouTube Channel has 820k subscribers, making her total followers on Social media stand at close to 2 million.
AllyiahsFace influence in the beauty world has been felt. When international artist Rihanna’s Fenty Skin released Butta Drop limited edition, thousands of Allyiah’s fans bought it after she endorsed it. Allyiah’s success has also had her featured at Essence, The Cut, and in an interview with Kayla Burke on the Big Boss Energy podcast.
The secrets behind her success on YouTube are
2. Being realistic about the rate of posting videos
3. Being Price about pricing
YouTube Adsense and partnerships with brands have been her source of income over the years. Her first asking price when she started partnering with influencers was $1,000 per 100,000 views. She has since increased her rate since her Channel has more views and a high engagement rate. Now, she could be earning close to $300,000 per year. With the money, she has hired a team to help her in content creation and managing her money. She has also bought herself a house and a Bentley.
Skin Care Tips and Influence
Although AllyiahsFace skin is naturally spotless, she maintains a unique skincare routine. She washes sweat using The Ruce Watch and layer, layers her skin with La Mer The Treatment Lotion because it brightens her skin and glows her face. She also uses Belif The True Cream to moisturize her skin and at night she uses the Tatcha Dewy Skin Cream to keep her skin moisturized until morning.
The beauty has been compared to Rihanna. She once went viral on X when her photo showing half of her face was shared by a lady who thought AllyiahsFace was Rihanna. Her fame and the people she got compared with gave her the confidence to step deep into the world of entrepreneurship, she started a fashion shop in Los Angeles, which got endorsed by YouTube and other fashionistas on Instagram.
Despite her fame and influence, AllyaihsFace has maintained her humility and desire to work hard and help the community. She is an inspiration to young girls and people who desire to follow their dreams. Other naturally beautiful influencers you can also check are Tatianna Merrit and Rachel Knight.
Marital Status: Single
Height: 5 feet and 7 inches
Net Worth: $10 million